After trying all necessary means to protect its consumers and agents (from I honestly don't know what) the telecom giant in Kenya lost its case and a new player is about to take the money transfer business by storm.
Equity bank's entry into the mobile money transfer market is now causing agents in the other providers sleepless nights. Equity through the thin SIM technology will enable the users to remain on their preferred varrier but enjoy more affordable money transfer services.
Now tell me, who doesn't like it cheaper even by a shilling? Equity bank became the biggest bank in east Africa in clients with most of them middle and low income earners through offering affordable banking services. They have promised a fraction in charges compared to what other players are charging and I have seen consumers warning Mpesa agents that as soon as they get their new thin SIM they are gone.
Mpesa agents most of which are dominating 95% of the market take home upto 30,000/-, 40,000/-, 50,000/- each month in commission and this has made many to start wondering what happens when the figures start dropping. My take...wait and see, Safaricom has ways of surprising you and I. Watch this space!
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