Social Media Managers: Does Your Company Need One?

Well, this is a fairly simple question. Especially if you already know what a social media manager is and what they do.

Let’s look at the two main reasons why you should not consider hiring a social media manager. The reverse of that will be exactly why you really need one.

You have an unbeatable passion for social media engagement

This could be one reason why you might decide to carry out your social media tasks in person.

This is not to mean, however, that by delegating the social media tasks to someone else your brand loses contact with the customer. In fact the major role of a social media manager is to ensure that your company maintains and improves on the existing contact.

But some business people prefer to do it themselves. And that is good. If you are that person then most probably you will outsource all other tasks and concentrate on social media.

However, this is not always possible when the second statement is not true in your situation.

You have enough time to handle social media and other tasks

If we all had enough time in our hands then we probably would not have to hire other people-other factors unchanged. Therefore, if you have time in your hands why spend money on someone else? Do it yourself.

But most of the time this will not be the case. You are obviously too busy doing something else to maintain a constant schedule of social media time, leave alone studying your audience online to know what works best.

Unless the two statements are true for you then you really need a social media manager. The important thing to note is that there is so much to do on social media that multitasking would be difficult. Don’t try to multitask. If you decide to spend your time online then be online. Otherwise you will end up messing things up.

The amount of freedom and responsibility you give the manager will be up to you and your business. If you see it fit to grant them full responsibility then by all means do. But first spend some time with that person. Work with them for a significant period before you think of increasing the freedom and responsibility. Just make sure any change you make is called for. If there’s potential increase in benefits then do it. If you don’t see any need, keep things as they are.

To read more about how bad you need a social media manager, click here.

Source: https://www.linkedin.com/pulse/20140521132220-29692676-what-s-a-social-media-manager-and-does-your-company-need-one